Analisis Peran Modal Sosial oleh Pelaku Usaha Sektor Informal yang Bermitra di Go-Food Yogyakarta

Yogyakarta is an area with great potential for the growth of informal sector. Because this has many people who are immigrants. LD FEB UI research states that 95% businesses in food and beverage sector growing number go-food transactions also growing. The increase partners because Gojek optimism (trust) to help MSMEs grow. This makes researchers want look further into analysis role social capital by actors run partnering Go-Food Yogyakarta. object business sell heavy Province D.I. a focus on Sleman Regency City. Researchers used descriptive qualitative methods, theory Miles Huberman. results study show aspects seen from trust, norms, networks positive contribution increasing sales